Understand your strengths and identify areas you should develop further.
1. Draw the template as shown on the front.
2. Define the strengths of your product/service/business.
Characteristics that give the business or project an advantage over others.
3. Define the weaknesses of your product/service/business.
Characteristics that place the business or project at a disadvantage relative to others.
4. Define the opportunities for your product/service/business.
Elements that the project could exploit to its advantage.
5. Define the threats for your product/service/business.
Elements in the environment that could cause trouble for the business or project.
6. Having filled in the template, analyse the areas that are worth focusing on, the ones that are better left alone and possible threats that need to be countered.
WHEN
At any moment and beginning of strategy.
WHY
Get an overview of where you stand that allows you to create better strategies.
NOTE!
Strengths and weaknesses are internal to your team, opportunities and threats are external to your team.
OUTPUT
Get insights into what differentiates your product/service/ business and create strategies with them.