Led It Up

Born as an initiative out of the MediaLab Amsterdam, team Led It Up was in charge of the Culture Vortex project. Together with Dropstuff and The Netherlands Institute of Sound & Vision, we created an interactive installation with use of old images from Open Images. The installation consists of a big LED screen (although beamer is also possible) and a web application. With the use of your smartphone you can play our games on a huge screen. For the project we focused on the old school favourite: hangman. The fun lies in the simplicity of the gameplay, the interaction with the screen and competing with your friends.

We succesfully launched the project at Festival Mundial 2011 in Tilburg and generated interest in the installation from different organisations. Led It Up decided to go on after the MediaLab project ended and is now a solid crew with an adaptable product. With every event we strive to achieve just one thing: expand your playground.