IKEA inLog is a fun and social online experience to improve the employer brand awareness of IKEA amongst high-educated logistic students. Digital Storytelling and Gamification have been used to find a solution for IKEA’s challenge. As a result of the conducted research a short animation video, three game levels, and a social media campaign were developed to get these potential employees on board.

Commissioner: IKEA


Project Manager: Margreet Riphagen
Student: Alberto Turina
Student: Jeroen Veenstra
Student: Mario Elgazzar
Student: Nadia Vakhrusheva
Student: Rick Genemans

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