Students of MediaLAB Amsterdam pitched a project idea for the Amsterdam Light Festival BeamLab pitch this fall, to present a projection mapping project on the Mozes and Aaronkerk on Amsterdam’s Waterloo square. The idea for The Dark Side of Amsterdam was one of the 7 chosen concepts that were allowed to present during Amsterdam Light Festival in collaboration with BeamSystems.
The Dark Side of Amsterdam is an interactive installation that was presented for 3 days on the market square. Passersby and visitors were asked to reflect on their sins. Users would then choose custom made glow-in-the-dark glasses that corresponded with their worst sin, and were asked to enter ‘the confession booth’ where a semi-anonymous long exposure portrait was taken. The portraits were projected onto the church instantly, accompanied by visuals that depict a sin, such as brothels and sex club signs to go with the sin ‘lust’. 410 people visited the installation and lust is (still?) Amsterdam’s most favourite sin.
The Dark Side of Amsterdam won the audience award at Beamlab #32