MediaLAB Amsterdam conducts applied research on innovative interactive media applications together with partners from the creative industries and education. The research projects focus on urban screens, locative media, data visualization, interactive TV, gaming, the future of publishing and e-learning. At their core, the focus of all research projects is the innovative character of the digital applications.
Students work in multidisciplinary teams guided by experts from the industry and the Amsterdam University of Applied Sciences. These experts are a mix of designers, programmers, social/digital media experts, researchers, copywriters and storytellers. In twenty weeks (one semester) the team develops a working prototype for a client in collaboration them.
The team works four days a week in Studio HvA or at the client’s office. Additionally, the student has one day a week to work individually on the documentation of their internship or graduation project. The program is in English and available to all final year students from (Applied) Universities.
LAst June MediaLAB moved to a new location: Studio HvA. Together with the Amsterdam Center for Entrepreneurship and Urban Management, MediaLAB Amsterdam will be in the center of the Amstelcampus Amsterdam. Within the studio, MediaLAB Amsterdam will facilitate creative workshops and will involve students in seminars and festivals taking place in the creative industry.
CREATE-IT Applied Research
MediaLAB Amsterdam is a part of CREATE-IT, the applied research centre of the
School of Design & Communication at the Amsterdam University of Applied Sciences.
Download MediaLAB Amsterdam visual guidelines here